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Arthur Gold

Arthur has an unquenchable fascination with human beings and behaviour. He has always considered himself a seasoned people watcher and keen observer of the human condition. Devoted to understanding, expanding, applying and equipping his clients, Arthur is passionate about delivering his brand of expertise for when you are ready to make that breakthrough.


Arthur has been extremely fortunate to have been taught his craft by some of the world leaders in their field, including Dr Richard Bandler, Paul Mckenna, David Snyder and Chase Hughes, of Applied Behaviour Research (ABR).

He is a fully certified practitioner of Hypnotherapy, Practitioner and Master Practitioner of Neuro Linguistic Programming (NLP) and is currently enjoying a 2 year Mastery Mentorship programme at Applied Behaviour Research.

He has extensive knowledge of behaviourism, conditioning, Gestalt therapy and behavioural engineering.


Arthur is an unwavering believer of self-awareness over self-judgement. 

He engages with your unique and infinite imagination so that together you can explore and install your desired outcome. He understands that the part of your brain that worries and looks for problems is completely silenced when you are in trance. He encourages people to think of trance simply as a relaxing daydream that comes with an outcome and a tour guide!


New client sessions will typically start with a 60 minute consultation followed by 3 to 4, (sometimes more) 1 hour follow up meetings. This will be dependant on the specific needs of the client.

Arthur asks that all clients fast for a minimum of 7 hours ahead of each scheduled meeting.

While peoples’ limitations can be real, they can also be imagined. With regard to changing behaviour, he believes that if you can imagine or feel something, then you must be able to imagine not feeling or imagining it. His expertise will create the space and freedom for you to visualise what it is you want, so you can get what you want.

Fees and availability

Complimentary 30 minute telephone conversation


Flat hourly rate of £65

Minimum 3 session plan

If change work is completed early the remaining session/sessions can be gifted to friends/family

Available on Wednesdays 8:30am – 8:00pm

Discover for yourself how quickly you will change when you make that robust connection from your unconscious mind to your conscious goals and dreams. All too often it is the simple question of being able to give yourself permission to change. I don’t deal in persuasion, I deal in permission!

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Intrusive/stubborn thought patterns
Weight loss/management
Smoking cessation
Stress relief
Anger management
Driving anxiety


Foundation in Clinical Hypnotherapy
Diploma in Clinical Hypnotherapy
Licensed Practioner of Neuro Linguistic Programming
Licensed Master Practitioner of Neuro Linguistic Programming 6MX certified @Applied Behaviour Research
Behaviour Pilot Mastery certified @Applied Behaviour Research

Professional Associations

NLP Life Training
International College of Clinical Hypnotherapy (ICCH) Applied Behaviour Research (ABR)
General Hypnotherapy Register (GHR)


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Arthur Gold